The use of _____ in branding is strongest in culturally similar markets.
A) standardization
B) differentiation
C) customization
D) segmentation

Question

Quizplus · Accepted Answer

Standardization refers to using the same branding strategy across different markets. When markets are culturally similar, the use of standardization can be highly effective as the target audience is more likely to have similar preferences and behaviors.

The Use of _____ in Branding Is Strongest in Culturally