Various factors determine the need for either mandatory or discretionary product adaptation.Which of the following factors is a product characteristic?
A) Nontariff barriers
B) Brand
C) Cost of adapting
D) Profitability

Question

Quizplus · Accepted Answer

Brand is a product characteristic that can influence the need for adaptation. This is because brands often have specific image and reputation that may require certain adaptations to ensure consistency across markets. Nontariff barriers (A), cost of adapting (C), and profitability (D) are all factors that are external to the product itself.

Various Factors Determine the Need for Either Mandatory or Discretionary