What are the prevailing environmental factors over which the international marketer has no control?
A) Price, product, and promotion decisions
B) Message, money, and media
C) Legal, economic, and climatic conditions
D) Usage rate, buying patterns, and promotion

Question

Quizplus · Accepted Answer

The prevailing environmental factors over which the international marketer has no control are legal, economic, and climatic conditions. These factors are determined by the government policies, economic situations, and natural disasters, respectively, in the target market. The marketer needs to analyze these factors and adapt their marketing strategies accordingly. However, they cannot directly control these factors. Price, product, and promotion decisions, message, money, media, usage rate, buying patterns, and promotion are all within the control of the marketer to some extent.

What Are the Prevailing Environmental Factors Over Which the International