SnackTime Inc.,a manufacturer of snacks,was the official sponsor of a cultural event conducted in Tampa,Florida.During the course of the event,it was noticed that other local snack competitors had placed their stalls outside the venue,selling their snacks and soft drinks.What kind of marketing is being demonstrated by SnackTime's competitors?

Question

Quizplus · Accepted Answer

The competitors are engaging in ambush marketing by placing their stalls outside the venue of a cultural event where SnackTime was the official sponsor. Ambush marketing is a strategy used by competitors to deceive consumers and gain an advantage in the market by associating themselves with an event without paying for the rights to do so.