_____ is the securing of editorial space to further marketing objectives.

Question

Quizplus · Accepted Answer

Publicity is the securing of editorial space, such as an article in a magazine, newspaper, or online publication, to further marketing objectives without paying for the space like advertising. It is a type of earned media where the brand or business gains exposure through the media's editorial coverage. Public relations (A) involves managing the relationship between a brand and its stakeholders, including media relations, crisis management, and reputation management. Personal selling (D) is a form of selling that is done through interpersonal communication, such as face-to-face meetings or phone calls, to persuade a potential customer to buy a product or service.

_____ Is the Securing of Editorial Space to Further Marketing