Which of the following is true about channels of distribution?
A) Their role is limited to providing essential linkages that connect raw material suppliers with manufacturers.
B) They are independent agents who work to achieve individual, personal goals.
C) They are the partners with whom marketing efforts are planned and implemented.
D) They are temporary market-entry vehicles.

Question

Quizplus · Accepted Answer

Channels of distribution are not simply linkages between raw material suppliers and manufacturers. Rather, they are important partners with whom marketing efforts are planned and implemented. They help move goods and services from producers to customers and can include wholesalers, distributors, retailers, and online marketplaces. Working with these partners can help companies reach new customers and expand their market share.

Which of the Following Is True About Channels of Distribution