What is the goal of logistics management?
A) To ensure that marketing effort is sponsored by an organization that solicits responses from individuals who share common interests and activities.
B) To effectively coordinate the materials management and physical distribution phases and their various components to result in maximum cost-effectiveness while maintaining service goals and requirements.
C) To aim for high growth and profits by creating new demand in an uncontested market space rather than by competing head-to-head with other suppliers for known customers in an existing industry.
D) To gather volunteers to try products and then rely on them to talk about their experiences with friends and colleagues.

Question

Quizplus · Accepted Answer

The goal of logistics management is to effectively coordinate the materials management and physical distribution phases and their various components to result in maximum cost-effectiveness while maintaining service goals and requirements. This involves managing the flow of goods from the point of origin to the point of consumption, optimizing inventory levels, and ensuring timely delivery to customers.

What Is the Goal of Logistics Management