Which of the following is a major benefit that firms obtain by using social media in their international marketing activities?
A) They require minimum commitment of time and resources.
B) It is easier to measure the effectiveness of social media over traditional media.
C) They provide myriad opportunities to develop and maintain awareness of the firm's brands.
D) Internationally, all people and organizations, including those in poor countries, have ready access to social media.

Question

Quizplus · Accepted Answer

One major benefit that firms obtain by using social media is that it provides opportunities to develop and maintain awareness of the firm's brands. Social media platforms are widely used across the world, making it easier for firms to reach out to their international audience and increase brand visibility. This can ultimately lead to increased sales and profitability. While social media may not require a significant commitment of time and resources, it is not necessarily easier to measure the effectiveness of social media over traditional media. Additionally, not all people and organizations around the world have access to social media, as indicated in option D.

Which of the Following Is a Major Benefit That Firms