Numerous firms in developing economies have accelerated marketing activities by skipping less efficient or more expensive approaches and embracing cost-effective social media to achieve marketing goals.This is known as:
A) market cannibalization.
B) astroturfing.
C) technological leapfrogging.
D) crowdsourcing.

Question

Quizplus · Accepted Answer

Technological leapfrogging refers to skipping over old technologies and directly adopting new, more efficient technologies. In this case, firms are skipping traditional, less efficient marketing approaches and adopting cost-effective social media marketing to achieve their goals. Market cannibalization refers to a situation where a firm's new product or service steals market share from its existing products or services. Astroturfing refers to the practice of creating artificial grassroots campaigns to promote a product or service. Crowdsourcing refers to the practice of obtaining services or ideas from a large, undefined group of people through an open call. None of these options accurately describe the situation presented in the question.

Numerous Firms in Developing Economies Have Accelerated Marketing Activities by Skipping