Which of the following is true about traditional marketing communications?
A) They are two-way.
B) They are inexpensive.
C) They are the most efficient form of communications.
D) They are fragmenting.

Question

Quizplus · Accepted Answer

Traditional marketing communications are fragmenting or becoming less effective due to the rise of new technologies and channels such as social media, online advertising, and mobile marketing. Two-way communication, efficiency, and inexpensive nature are more applicable to newer forms of marketing communications.

Which of the Following Is True About Traditional Marketing Communications