Offering coupons,discounts,rebates,product sampling,contests,and premiums are all forms of _____.
A) personal selling
B) advertising
C) sales promotion
D) publicity

Question

Quizplus · Accepted Answer

Offering coupons, discounts, rebates, product sampling, contests, and premiums are all forms of sales promotion, which aims to encourage sales and boost demand for a product or service in the short-term. Personal selling involves face-to-face communication to persuade customers to buy a product, advertising involves the use of paid media to promote a product, and publicity involves gaining media attention and coverage for a product or brand through non-paid media channels.

Offering Coupons,discounts,rebates,product Sampling,contests,and Premiums Are All Forms of _____