_____ consists of nonpaid news or editorial commentary intended to generate goodwill and a positive image for the firm or its products.
A) Advertising
B) Podcasting
C) Advocacy
D) Public relations

Question

Quizplus · Accepted Answer

Public relations is the communication strategy and tactics used by organizations to create and maintain a positive image and reputation with stakeholders or the public. This can be achieved through nonpaid news or editorial commentary, such as press releases, media interviews, and events, which are intended to generate goodwill and a positive image for the firm or its products. Advertising is a paid form of communication for promotional purposes, podcasting is a medium for distributing audio content, and advocacy refers to promoting or defending a cause or policy.

_____ Consists of Nonpaid News or Editorial Commentary Intended to Generate