Sigma-Electro Inc.is a leading electronics company located in Philadelphia.As part of its new product promotion strategy,the company has placed advertisements in several social networking sites requesting marketing professionals to take part in an online discussion to suggest ways of promoting a product which the company plans to launch in the market shortly.Which of the following is the marketing technique implemented by Sigma-Electro?
A) Astroturfing
B) Crowdsourcing
C) Nano-campaigning
D) Cannibalization

Question

Quizplus · Accepted Answer

The marketing technique implemented by Sigma-Electro is crowdsourcing, which involves gathering ideas or opinions from a large group of people, usually through online platforms. In this case, the company is seeking inputs from marketing professionals on how to promote their new product, indicating that Sigma-Electro is leveraging the wisdom of the crowd to generate innovative marketing strategies.