Which of the following is a strategy that firms should follow to maximize the effectiveness of social media in international marketing?
A) Firms need to use mass media strategies to target the world's entire population simultaneously.
B) Firms need to concentrate on targeting the entire market and avoid targeting only certain segments of the market.
C) Firms need to ignore gossip, complaints, rants of disgruntled consumers and activists, and any such related news about it on the Internet.
D) Firms need to gain credibility and loyalty by providing expertise online that addresses the specific problems of target markets.

Question

Quizplus · Accepted Answer

Providing expertise online that addresses the specific problems of target markets can help firms gain credibility and loyalty. This strategy can be effective in maximizing the effectiveness of social media in international marketing. Ignoring complaints or negative feedback can harm a company's reputation, so it is important to address customer concerns in a timely and professional manner. Mass media strategies may not be as effective in target markets, and targeting specific segments can help firms tailor their messages to better meet the needs of those markets.

Which of the Following Is a Strategy That Firms Should