_____ innovation makes mechanisms for established offers in established markets more effective or efficient.
A) Product
B) Process
C) Experiential
D) Marketing

Question

Quizplus · Accepted Answer

Process innovation refers to improving the methods and steps used to produce a product or service, resulting in increased efficiency and effectiveness. This type of innovation may focus on reducing production costs, improving the quality of the product, or shortening delivery times. As such, process innovation can make established offers in established markets more effective or efficient.

_____ Innovation Makes Mechanisms for Established Offers in Established Markets