_____ innovation makes surface modifications that improve customers' exposure to established products or processes.
A) Product
B) Process
C) Experiential
D) Marketing

Question

Quizplus · Accepted Answer

Experiential innovation focuses on enhancing the customer's interaction with the product or process, often through surface-level modifications that improve the user experience without altering the core functionality.

_____ Innovation Makes Surface Modifications That Improve Customers' Exposure to Established