Which of the following is a true eye-tracker study result?
A) Brand information found in the center of the screen is a strong predictor of ad recognition.
B) Fast-forwarding viewers constrain their vision to the right of the screen.
C) All visitors scroll below the fold to see the ads.
D) Advertisements with branding in the corners lead to increased brand attitude.

Question

Quizplus · Accepted Answer

This is a true eye-tracker study result. According to research, brand information that is placed in the center of the screen is more likely to be noticed and remembered by viewers, leading to higher ad recognition.

Which of the Following Is a True Eye-Tracker Study Result