Which of the following can be detected with the help of an fMRI?
A) Whether a person will purchase a given product
B) The real-time scan path or eye movement and areas of focus
C) Static plots illustrating where the respondent looked on a website
D) What was noticed or not noticed and what seemed to pique interest on a web site
Correct Answer:
Verified
Q48: How does eye-tracking technology aid marketing research?
Q49: _ is a noninvasive neural-imaging technique that
Q50: What are the different types of innovations?
Q51: _ innovation takes existing technologies into new
Q52: _ innovation capitalizes on disruption to modify
Q53: Which of the following is a true
Q54: Companies that innovate across borders and across
Q55: _ innovation takes established offers in established
Q56: _ innovation improves customer-touching processes.
A) Product
B) Process
C)
Q57: Which of the following tools/techniques helps in
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