When a local utility company in California told people whether they were using more or less energy compared with the average in their neighborhood, the consumer's use did not typically change.

Question

Quizplus · Accepted Answer

Providing consumers with information about their energy usage compared to their neighbors typically leads to a change in behavior, often resulting in reduced energy consumption. This is based on the concept of social norms influencing behavior.

When a Local Utility Company in California Told People Whether