A company with a _____ orientation assumes that customers will resist purchasing nonessential goods and services and that the task of personal selling and advertising is to persuade them to buy.
A) production
B) marketing
C) sales
D) relationship

Question

Quizplus · Accepted Answer

A sales orientation assumes that customers will not buy enough of the company's products unless it undertakes a large-scale selling and promotion effort. This approach is often linked with the idea that businesses need to aggressively push their products to overcome consumer resistance and persuade them to purchase.

A Company with a _____ Orientation Assumes That Customers Will