Which of the following statements regarding the marketing era is true?
A)Marketing and selling would no longer be considered synonymous terms.
B)Marketing was relegated to a supplemental role performed after the production process.
C)The marketing concept was linked to a shift from a buyer's market to a seller's market.
D)Business success often was defined solely in terms of production successes.

Question

Quizplus · Accepted Answer

The marketing era brought a new understanding that marketing was not just selling, but a holistic approach to creating value for customers through product development, promotion, and pricing.

Answer: C
 The marketing era emerged as businesses began to shift from a seller's market (where demand exceeded supply) to a buyer's market (where supply exceeded demand). The marketing concept emphasized a customer-centric approach to business, and businesses that embraced this approach were more successful in the new market environment.

Answers B and D are incorrect as they do not accurately describe the marketing era.

Which of the Following Statements Regarding the Marketing Era Is