In the relationship era, firms focus on:
A) short-term relationships with suppliers.
B) long-term relationships with customers and suppliers.
C) short-term relationships with customers and suppliers.
D) short-term relationships with customers.

Question

Quizplus · Accepted Answer

In the relationship era, firms prioritize building long-term relationships with both customers and suppliers, recognizing the value of sustained connections for business success.

In the Relationship Era, Firms Focus On