The _____ is a companywide consumer orientation with the objective of achieving long-run success.
A) marketing myopia
B) exchange process
C) marketing concept
D) seller's market

Question

Quizplus · Accepted Answer

The marketing concept is a business philosophy that holds that long-term success can be achieved by focusing on the needs and wants of consumers. This approach involves a company-wide effort to understand and satisfy customer preferences in a sustainable and profitable manner.

The _____ Is a Companywide Consumer Orientation with the Objective