It cost your firm a lot of money to sponsor a talk on relationship marketing by a so-called business guru.You feel the money was not well spent,because the speaker failed to discuss all key points.From the following list,choose the key point(s)about relationship marketing that should have been covered in the talk.
A)Relationship marketing broadens the scope of external marketing relationships.
B)Relationship marketing narrows the scope of external marketing relationships.
C)Relationship marketing prioritizes external, customer-facing efforts over internal, intradepartmental efforts.
D)To be successful in relationship marketing, firms must hire or develop a charismatic CEO.
E)Relationship marketing is synonymous with social marketing.

Question

​It cost your firm a lot of money to sponsor a talk on relationship marketing by a so-called business guru.You feel the money was not well spent,because the speaker failed to discuss all key points.From the following list,choose the key point(s)about relationship marketing that should have been covered in the talk.
A)​Relationship marketing broadens the scope of external marketing relationships.
B)​Relationship marketing narrows the scope of external marketing relationships.
C)​Relationship marketing prioritizes external, customer-facing efforts over internal, intradepartmental efforts.
D)​To be successful in relationship marketing, firms must hire or develop a charismatic CEO.
E)​Relationship marketing is synonymous with social marketing.

Quizplus · Accepted Answer

Relationship marketing is about building long-term relationships and partnerships with external stakeholders, such as customers, suppliers, and distributors. It expands the scope of external marketing relationships beyond just selling products and services to customers.

Answer: C
 Relationship marketing involves a collaborative approach to developing and maintaining customer relationships by integrating all customer-facing efforts across the organization. This includes departments such as sales, marketing, customer service, and operations working together to deliver a seamless customer experience.

Both of these key points should have been covered in the talk, but D and E are not relevant to relationship marketing.

​It Cost Your Firm a Lot of Money to Sponsor

It Cost Your Firm a Lot of Money to Sponsor