Companies must broadly define their goals so they focus on fulfilling consumer needs in order to avoid _____________.
A)Customer value destruction
B)Production era thinking
C)Risk taking
D)Marketing myopia
E)Unethical marketing

Question

Companies must broadly define their goals so they focus on fulfilling consumer needs in order to avoid _____________.​
A)​Customer value destruction
B)​Production era thinking
C)​Risk taking
D)​Marketing myopia
E)​Unethical marketing

Quizplus · Accepted Answer

Marketing myopia refers to a narrow-minded approach to marketing, where companies focus on their own products and needs instead of focusing on fulfilling consumer needs. This can lead to a lack of customer value and ultimately hurt the company's success. Therefore, companies must have broad goals that prioritize fulfilling consumer needs to avoid marketing myopia.

Companies Must Broadly Define Their Goals So They Focus on Fulfilling