Interactive marketing refers to:
A)sequential marketing efforts beginning with frontline salespersons and proceeding to detailed instructions by a technical expert.
B)marketing efforts vis-a-vis interactive programs where customers can post their queries directly to the management.
C)buyer-seller communications in which the customer controls the amount and type of information received from a marketer.
D)software-controlled marketing strategy which uses central databases to segment the market on various demographic and psychographic factors.

Question

Quizplus · Accepted Answer

Interactive marketing involves a two-way communication and engagement between the customer and the marketer, where the customer has control over the type and amount of information received. This can include social media interactions, email marketing, chatbots, and other personalized customer experiences. The other options do not accurately describe interactive marketing.

Interactive Marketing Refers To