Austin,Texas is host to a popular festival,South by Southwest (SXSW)which recently celebrated its 30th anniversary.It has released dates for the new year and invites participants for the unique music,film,and interactive events or sessions from March 10th through 19th.Which category of nontraditional marketing would best characterize the marketing activities to attract attendees for the multi-day festival?
A)event
B)cause
C)organization
D)place

Question

Austin,Texas is host to a popular festival,South by Southwest (SXSW)which recently celebrated its 30th anniversary.It has released dates for the new year and invites participants for the unique music,film,and interactive events or sessions from March 10th through 19th.Which category of nontraditional marketing would best characterize the marketing activities to attract attendees for the multi-day festival?
A)​event
B)​cause
C)​organization
D)​place

Quizplus · Accepted Answer

The marketing activities for the SXSW festival are geared towards attracting attendees for a specific event that takes place over multiple days. Therefore, the best category of nontraditional marketing that characterizes these activities is "event".

Austin,Texas Is Host to a Popular Festival,South by Southwest (SXSW)which