Which of the following is true of a company with strong market orientation?
A)It designs products with advantages and levels of quality compatible with its competitors.
B)It assumes that customers will resist purchasing nonessential goods.
C)It stresses on efficiency in producing a quality product, with the attitude toward marketing that "a good product will sell itself."
D)It has a focus on new-product development and the introduction of innovative products.

Question

Quizplus · Accepted Answer

A company with strong market orientation has a focus on identifying customer needs and preferences, and aims to develop innovative products to meet those needs. Therefore, option D, which states that the company has a focus on new-product development and the introduction of innovative products, is the correct choice. Option A contradicts the idea of developing competitive advantages, option B assumes customer reluctance, and option C disregards the importance of marketing in selling a product.

Which of the Following Is True of a Company with Strong