Both customers and companies are making extensive use of social media sites such as Facebook,Twitter,Pinterest and Instagram.These sites enable marketers to create and disseminate content and customers or followers may choose to engage with the organization thereby controlling their exposure to the information.This activity is termed _________ marketing.
A)interactive
B)mobile
C)shared
D)user-controlled

Question

Both customers and companies are making extensive use of social media sites such as Facebook,Twitter,Pinterest and Instagram.These sites enable marketers to create and disseminate content and customers or followers may choose to engage with the organization thereby controlling their exposure to the information.This activity is termed _________ marketing.
A)​interactive
B)​mobile
C)​shared
D)​user-controlled

Quizplus · Accepted Answer

Interactive marketing refers to the use of digital marketing strategies that allow customers to engage with a brand or organization. Social media sites like Facebook, Twitter, Pinterest and Instagram provide platforms for interactive marketing where customers can have a two-way dialogue with organizations. Customers have control over their exposure to the information, and marketers can use this opportunity to disseminate content and engage with customers. Therefore, the most appropriate term for the described marketing activity is "interactive marketing."

Both Customers and Companies Are Making Extensive Use of Social