Tim Howard,the goal keeper for the U.S.Men's soccer team,has just signed a major marketing deal with your company.You plan to utilize him in a variety of marketing campaigns leading up to the 2018 Men's Soccer World Cup in Russia.Which one of the following categories of nontraditional marketing will you emphasize in this situation?
A)Sports marketing
B)Person marketing
C)Social media marketing
D)Place marketing
E)Event marketing

Question

Tim Howard,the goal keeper for the U.S.Men's soccer team,has just signed a major marketing deal with your company.You plan to utilize him in a variety of marketing campaigns leading up to the 2018 Men's Soccer World Cup in Russia.Which one of the following categories of nontraditional marketing will you emphasize in this situation?​
A)​Sports marketing
B)​Person marketing
C)​Social media marketing
D)​Place marketing
E)​Event marketing

Quizplus · Accepted Answer

The best choice in this situation is person marketing, as the focus is on utilizing Tim Howard as a celebrity endorser to promote the company's products or services. This category of nontraditional marketing emphasizes the use of individuals who have a strong personal brand or image, rather than relying solely on traditional advertising methods. This approach can help build brand awareness and credibility, as well as create an emotional connection with consumers. Social media marketing may also be utilized in conjunction with person marketing to amplify Tim Howard's message and reach a wider audience.

Tim Howard,the Goal Keeper for the U