Indigo Ltd. wanted to increase its customers by applying the marketing concept. Which of the following would be an appropriate way to apply this approach?
A) Maximize production of goods
B) Focus on meeting the needs of the consumers
C) Offer more product variety than competitors
D) Produce high-quality goods

Question

Quizplus · Accepted Answer

Focusing on meeting the needs of the consumers is the essence of the marketing concept, which prioritizes understanding and satisfying the preferences and requirements of customers.