A company can modify a strategy when its actual performance is not in line with expected results by:

Question

Quizplus · Accepted Answer

When a company's actual performance is not aligned with expected results, it is important to put the marketing strategy into action and monitor its performance. This helps identify the areas where the strategy is not effective and makes it possible to modify the strategy accordingly. Redefining the firm's mission, focusing exclusively on long-range strategic issues, and interpreting the mission, vision, and values of the company differently may not directly address the performance issues and may not necessarily lead to improved outcomes.

A Company Can Modify a Strategy When Its Actual Performance