Marketers can rely on a full arsenal of tools and techniques to facilitate the development of effective marketing plans.With respect to these tools and techniques,which one of the following statements is true?
A) Porter's Five Forces Model is a model that identifies five competitive pricing strategies for an organization to use in its marketing mix.
B) A second mover strategy suggests that the firm that is second to offer a product or service will likely be the long term winner in the market.
C) The bargaining power of suppliers is influenced by the number of buyers in the market.
D) Social responsibility and philanthropy influence the strategies that companies use to distinguish themselves from their competitors.
E) The strategic window refers to periods of time where what a firm does well is a close fit to what the requirements are in a given market.
Correct Answer:
Verified
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