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Marketers Can Rely on a Full Arsenal of Tools and Techniques

Question 119

Multiple Choice

Marketers can rely on a full arsenal of tools and techniques to facilitate the development of effective marketing plans.With respect to these tools and techniques,which one of the following statements is true?​


A) ​Porter's Five Forces Model is a model that identifies five competitive pricing strategies for an organization to use in its marketing mix.
B) ​A second mover strategy suggests that the firm that is second to offer a product or service will likely be the long term winner in the market.
C) ​The bargaining power of suppliers is influenced by the number of buyers in the market.
D) ​Social responsibility and philanthropy influence the strategies that companies use to distinguish themselves from their competitors.
E) ​The strategic window refers to periods of time where what a firm does well is a close fit to what the requirements are in a given market.

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