Marketers use _______________ to collect information about the external marketing environment to identify and interpret potential trends.

Question

​Marketers use _______________ to collect information about the external marketing environment to identify and interpret potential trends.

Quizplus · Accepted Answer

Environmental scanning is the process of collecting and analyzing information about the external marketing environment, including economic, political, technological, social, and cultural factors, in order to detect potential opportunities and threats in the marketplace. CRM software is a tool for managing customer relationships, promotional giveaways are a tactic for promoting products, target marketing is a strategy for selecting and appealing to specific segments of the market, and test marketing is a method for assessing the potential success of a new product or marketing campaign.

​Marketers Use _______________ to Collect Information About the External Marketing

Marketers Use _______________ to Collect Information About the External Marketing