Marketers are constantly challenged by the dynamic forces operating in the marketing environment.However,with the right approach this dynamic environment can be tamed enough to make it possible to implement effective marketing strategies.The marketer who successfully achieves organizational objectives by predicting and influencing the five components of the marketing environment is doing which of the following:
A) Environmental scanning
B) Risk management
C) Porter's Five Forces modelling
D) SWOT Analysis
E) Environmental management
Correct Answer:
Verified
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