Given the rapid pace of technological innovation over the last few decades,the technological forces a firm must contend with are arguably the most dynamic of all the forces impacting the marketing environment.These technological forces can have either negative or positive implications for the firm.Which of the following statements is true about technology in a marketing context?
A) Technology can lead to new products and services for a firm, but seldom has any impact on existing products and services.
B) Technological changes can be expensive, and always lead to higher production and distribution costs.
C) Technological innovations only come from the private sector of the economy.
D) Many technological innovations, such as the Internet, come from the government sector.
E) Not-for-profit companies do not produce technological innovations.
Correct Answer:
Verified
Q56: When marketers offer new products, increase their
Q126: JP Video Rentals is offering a "Rent
Q127: The Telecommunications Act of 1996 was passed
Q128: The Coffee Cup,a popular coffee chain in
Q129: Marketers are constantly challenged by the dynamic
Q130: Air travel today is not very glamorous
Q132: Which of the following has ended total
Q133: In the United States,four major music companies
Q134: Which of the following was the prime
Q136: The production,promotion,and reclamation of environmentally sensitive products
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents