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Marketers Must Constantly Monitor Their Competitors' Products,prices,distribution,and Promotional Efforts Because

Question 160

Multiple Choice

Marketers must constantly monitor their competitors' products,prices,distribution,and promotional efforts because:


A) competitors may be violating truth-in-advertising laws.
B) it can lower a firm's command over the market price.
C) it will help prevent indirect competition.
D) firms may need to adjust their marketing mix based on new competing products.

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