Marketing raises a number of ethical questions about the how,when,what,where,and who of marketing implications on individuals and society at large.Ethics are of concern in every aspect of marketing. Your company offers cash rewards to consumers in return for them giving you information that you could use in your own marketing or that you could sell to direct marketers.Which category of ethics does this scenario represent?

Question

​Marketing raises a number of ethical questions about the how,when,what,where,and who of marketing implications on individuals and society at large.Ethics are of concern in every aspect of marketing. Your company offers cash rewards to consumers in return for them giving you information that you could use in your own marketing or that you could sell to direct marketers.Which category of ethics does this scenario represent?

Quizplus · Accepted Answer

This scenario represents ethics in marketing research as it raises questions about the ethics of gathering consumer information and whether or not it is done so in a fair and ethical manner. It also raises concerns about the potential for the information to be sold to other marketers without the consumer's knowledge or consent.

​Marketing Raises a Number of Ethical Questions About the How,when,what,where,and

Marketing Raises a Number of Ethical Questions About the How,when,what,where,and