The process of collecting information about the external marketing environment to identify and interpret potential trends is called _____.

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Environmental scanning is the process of collecting information about the external marketing environment, which includes factors such as economic, social, technological, political, and cultural forces. The goal is to identify and interpret potential trends that can impact the marketing strategy of a business. Market profiling is a technique used to understand the characteristics of a particular market segment or target audience. Target marketing is the process of selecting and focusing on specific consumer groups or demographics. Marketing management is the overall process of planning, implementing, and controlling the marketing strategy of a business.

The Process of Collecting Information About the External Marketing Environment