The goal of _____ is to analyze information and decide whether the identified trends represent significant opportunities or pose major threats to the company.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of gathering and analyzing information about the external environment of a company. This includes identifying trends and events that could have an impact on the company's future performance. The goal of this process is to determine whether these trends represent opportunities that the company should pursue or threats that it should address. Green marketing, benchmarking, and social marketing are all different concepts and not directly related to analyzing trends in the external environment.

The Goal of _____ Is to Analyze Information and Decide