In Order to Ensure That It Gets the Most Out

In order to ensure that it gets the most out of its social media marketing efforts,a firm needs to create a social media marketing (SMM) plan.An effective SMM plan should begin with:​

A) ​A SWOT analysis of the proposed SMM initiative
B) ​A budget for the SMM initiative
C) ​A discussion of compelling reasons why the SMM plan should be adopted.
D) ​The company's methods for monitoring, measuring and managing the plan efforts
E) ​An analysis of the firm's competition