You learned the difference between strategic goals and implementation tactics in a marketing course,but you're having trouble differentiating between them in practice.In your social media marketing plan,which of the following is a tactic?

Question

​You learned the difference between strategic goals and implementation tactics in a marketing course,but you're having trouble differentiating between them in practice.In your social media marketing plan,which of the following is a tactic?

Quizplus · Accepted Answer

Offering coupons on Facebook is a specific action or tactic that can be used to achieve the strategic goal of generating sales leads. A strategic goal is a broad objective, while a tactic is a specific action plan to achieve the strategic goal. Choices A and B are strategic goals, while choice E can be seen as both a strategic goal and a tactic, depending on the specific actions taken to increase customer satisfaction.

​You Learned the Difference Between Strategic Goals and Implementation Tactics

You Learned the Difference Between Strategic Goals and Implementation Tactics