The marketing team at Neptune Networks has recently rolled out its social media marketing plan and is trying to measure the impact of its campaign by tracking the social media platforms that were used for this purpose.The marketing team is using a few entry-level tools to track the blogs,the online communities,and also the firm's Facebook and Twitter accounts.This process of tracking and evaluating a firm's SMM initiatives is known as _____.

Question

Quizplus · Accepted Answer

Social media monitoring involves tracking and evaluating a firm's social media initiatives by using tools to monitor blogs, online communities, and social media accounts. Content marketing involves creating and sharing valuable content to attract and retain a clearly defined audience. Digital marketing is a broad term that encompasses various online marketing activities. Search marketing focuses on improving a website's visibility in search engine results pages through paid and organic methods.

The Marketing Team at Neptune Networks Has Recently Rolled Out