You have recently taken over responsibility for your firm's social media marketing strategy.You believe your chances for success will be enhanced if you follow a structured approach to developing the strategy.In the past,using the traditional six-step approach to developing a social media strategy has worked well for you.You are inclined to stay with the same process as you develop your firm's strategy.Since you believe in the process,which of the following guidelines will you follow as you set goals for the strategy?

Question

​You have recently taken over responsibility for your firm's social media marketing strategy.You believe your chances for success will be enhanced if you follow a structured approach to developing the strategy.In the past,using the traditional six-step approach to developing a social media strategy has worked well for you.You are inclined to stay with the same process as you develop your firm's strategy.Since you believe in the process,which of the following guidelines will you follow as you set goals for the strategy?

Quizplus · Accepted Answer

A clear set of goals will provide direction and focus for the strategy development process. Without goals, it will be difficult to measure the success of the strategy and determine if it is achieving its intended outcomes. Goals should be specific, measurable, achievable, relevant, and time-bound, and should align with the overall business objectives of the firm. Vague goals or goals that are not constrained by the firm's social media policies may lead to confusion or unintended consequences. Goals should also take into account which social media platforms are most relevant for the target audience and the firm's industry.

​You Have Recently Taken Over Responsibility for Your Firm's Social

You Have Recently Taken Over Responsibility for Your Firm's Social