When the term social media is mentioned,most consumers immediately think of Facebook.However,social media is actually a collection of different forms of online or electronic communication that enable users to exchange ideas,information,messages and other content online.Suppose that you are a marketing professional and you want you expand your company's use of social media to build and enhance your relationships with your customers.More specifically,you would like to create a community of users of your products so they can share ideas and your firm can maintain an ongoing dialogue with them.In order to accomplish this,you would build which of the following?

Question

​When the term social media is mentioned,most consumers immediately think of Facebook.However,social media is actually a collection of different forms of online or electronic communication that enable users to exchange ideas,information,messages and other content online.Suppose that you are a marketing professional and you want you expand your company's use of social media to build and enhance your relationships with your customers.More specifically,you would like to create a community of users of your products so they can share ideas and your firm can maintain an ongoing dialogue with them.In order to accomplish this,you would build which of the following?

Quizplus · Accepted Answer

To create a community of users and maintain an ongoing dialogue with them, a social media platform would be the best choice. This would allow for a range of interactions, such as sharing content and ideas, commenting, and messaging, among other features. A social media commerce site would focus more on buying and selling products, while a social media bookmarking site would be centered on saving and sharing links to content. A social media ratings site would be more focused on rating and reviewing products or services, and a social media news site would primarily provide news articles and updates.

​When the Term Social Media Is Mentioned,most Consumers Immediately Think

When the Term Social Media Is Mentioned,most Consumers Immediately Think