A life insurance salesperson explaining the benefits of a policy to both husband and wife in a two-income family is perceiving the adoption of the policy to be a syncratic purchase decision.
Indicate the answer choice that best completes the statement or answers the question.

Question

Quizplus · Accepted Answer

A syncratic purchase decision involves both partners in a relationship making a joint decision on a purchase. In this scenario, the life insurance policy is being presented to both the husband and wife, indicating that the salesperson perceives it as a syncratic decision.

A Life Insurance Salesperson Explaining the Benefits of a Policy