It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:
A) limit their purchases to the products and services typical of the social class they belong to, rather than imitating the reference group.
B) represent the only medium to carry information about products to general public.
C) represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members.
D) possess the highest purchasing power in a group.

Question

Quizplus · Accepted Answer

Opinion leaders are influential in groups because they often adopt new products or services early and influence the purchasing decisions of others in the group through their recommendations or behaviors. They act as trendsetters, not necessarily because they have the highest purchasing power or because they are the only medium of information, but because of their role in setting trends and influencing others.

It Is Crucial for Marketers to Focus Their Marketing Strategies