When the buying situation is important to marketers,they typically consider whether the customer has made previous purchases or this is the customer's first order,offering special rates or programs for valued clients.You work for a cell phone company that provides the employees at its partner firms with discounts on monthly bills and new products.The longer your partners' employees have used your company's services,the greater their discounts.Which of the following systems can help your firm manage purchasing relationships?

Question

When the buying situation is important to marketers,they typically consider whether the customer has made previous purchases or this is the customer's first order,offering special rates or programs for valued clients.You work for a cell phone company that provides the employees at its partner firms with discounts on monthly bills and new products.The longer your partners' employees have used your company's services,the greater their discounts.Which of the following systems can help your firm manage purchasing relationships?​

Quizplus · Accepted Answer

Customer relations management tools, or CRM tools, are specifically designed to help manage purchasing and customer relationships. These tools can track customer purchases and behaviors, provide targeted marketing and promotional materials, and offer personalized customer service. Using CRM tools can help the cell phone company track its partner firms' employees' purchases and tailor their discounts accordingly, improving the overall purchasing relationship.

When the Buying Situation Is Important to Marketers,they Typically Consider