Which of the following is most likely to be the reason behind why business purchasers shift from straight rebuy to modified rebuy?

Question

Quizplus · Accepted Answer

Business purchasers are likely to shift from straight rebuy to modified rebuy when there is a deterioration in supplier service or delivery. In a modified rebuy, the purchaser considers alternative suppliers and products before making a purchase decision, unlike straight rebuy where the purchaser just reorders the same product from the same supplier. A deterioration in supplier service or delivery may prompt the purchaser to consider other options to ensure that they receive the required goods or services on time and in good order. Compliance with the Sarbanes-Oxley Act, purchasing a new product for the first time, and addressing a change in the organizational hierarchy are not reasons why business purchasers shift from straight rebuy to modified rebuy.

Which of the Following Is Most Likely to Be the Reason