When a firm uses a standardized marketing mix with minimal modifications in all of its domestic and foreign markets,it is known as a _____ marketing strategy.
A)lateral entry
B)unipolar
C)global
D)multidomestic

Question

Quizplus · Accepted Answer

A global marketing strategy is characterized by a standardized marketing mix that is implemented across all domestic and foreign markets with minimal modifications. This approach allows firms to achieve economies of scale, consistent messaging, and greater efficiency in marketing efforts across different markets.

When a Firm Uses a Standardized Marketing Mix with Minimal